Marketing research / Donald S. Tull.
Material type:
TextPublication details: [S.l.] : Prentice Hall, 1993.Edition: 6 Sub edDescription: 863 p. ; 24 cmISBN: - 0024219320 (hardcover)
- 9780024219329 (hardcover)
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Central Library, QUEST, Nawabshah | 657TUL (Browse shelf(Opens below)) | Available | D1305 |
Total holds: 0
Introductory text in marketing research. Concerned with the doing of good decisional research, specifically good marketing research. DLC: Marketing research.
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