Principles of marketing / (Record no. 10931)

MARC details
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fixed length control field 01827nam a2200229 a 4500
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control field PK-NaQUE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241031091131.0
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136079415 (hardcover)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136079415 (hardcover)
040 ## - CATALOGING SOURCE
Transcribing agency QUEST
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Principles of marketing /
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc [S.l.] :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 2005.
300 ## - PHYSICAL DESCRIPTION
Extent 744 p. ;
490 1# - SERIES STATEMENT
Series statement 13th edition.
520 ## - SUMMARY, ETC.
Summary, etc Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study. Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing--global marketing, ethics, competitive advantage   Today’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consum
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, G
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://10.10.170.122:8080/browse/book/26027">http://10.10.170.122:8080/browse/book/26027</a>
Link text eBook
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Koha item type
        Central Library, QUEST, Nawabshah Reference Section 14/10/2014 423.00   658.8KOT(Shelf - 86B) 28470 14/10/2014 Books