000 01378nam a2200181 a 4500
020 _a0534570240 (paperback)
020 _a9780534570248 (paperback)
100 1 _aMorreale, Sherwyn P.
245 1 0 _aHuman communication :
250 _a2nd ed.
260 _a[S.l.] :
_bCengage Learning,
_c2007.
300 _a490 p. ;
520 _aHUMAN COMMUNICATION: MOTIVATION, KNOWLEDGE AND SKILLS, Second Edition, features the collaborative work of recognized experts in the fields of communication and offers a unified approach to the basic processes of human communication backed by skill assessment. Beginning with the premise that all forms of communication have the potential to be viewed as competent depending on the context or situation, the text helps readers develop a framework for choosing among communication messages that will allow them to act competently. The theoretically based and skills-oriented framework emphasizes the basic themes of motivation, knowledge and skills across interpersonal communication, electronically mediated communication, small group communication, public speaking, and-new to the Second Edition-mass communication to help students become competent communicators in their own lives.
700 1 _aSpitzberg, Brian H.
700 1 _aBarge, J. Kevin.
856 4 0 _uhttp://www.amazon.com/exec/obidos/ASIN/0534570240/chopaconline-20
942 _cBK
999 _c6812
_d6812