000			01921nam a2200169Ia 4500
999			_c58192 _d58189
100			_a14 MS(IT) 10
100			_aMajid Hussain _a14MSIT11 _aProf. Dr. Zahid Hussain Abro
245		0	_aMeasuring The Usability of Smartphone Based Mobile Apps Under Various Categories
260			_aNawabshah
260			_bQUEST
260			_c2014
300			_a61
500			_aABSTRACT Mobile App have nowadays become a major source for online communication, marketing, research and development. Through mobile Apps, users can have easy access to their friends and relatives. In this research , usability of the mobile Apps under various categories has been evaluated using SUS Questionnaire along with Adjective Rating Scale and Letter Grade Scale for identifying the best mobile Apps under each category. The objective is to propose the best mobile Apps from the usability perspective in the categories containing video sharing, instant messaging, social media and email so that the users should be more satisfied while using the mobile Apps. The usability test was conducted with 400 respondents. The results show that: in video Apps category,' the best App is the Youtube and the worst App is Vimeo while in instant messaging category, the best App is WhatsApp and the worst App is Wechat. In social media category, the best App is Facebook and the worst App is Google+; in email Apps category, the best App is Gmail and the worst App is Yahoo. These Apps in each category are the best Apps from the usability perspective. It is recommended that these Apps may be used by the users whose demographic characteristics are similar to this usability test users as the participants of this usability test were more satisfied while using these Apps. Keywords: Mobile Apps, Usability, System Usability Scale.
700			_aDepartment of Information Technology
856			_uhttps://tinyurl.com/5n7btm5u
942			_cTHESIS