01212nam a2200217 a 4500 5295 5295 PK-NaQUE 20241031091134.0 241031b ||||| |||| 00| 0 eng d 0131018612 (hardcover) 9780131018617 (hardcover) QUEST Kotler, Philip. Principles of marketing, 10th edition / 10th ed. [S.l.] : Prentice Hall, 2003. 768 p. ; For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors. Armstrong, Gary. http://10.10.170.122:8080/browse/book/26027 eBook BK ddc 0 0 0 0 QUESTCL QUESTCL 2014-06-05 423.00 0 658.8KOT 28540 2014-06-05 00:00:00 2014-06-05 BK 0 0 0 0 QUESTCL QUESTCL 2014-06-05 423.00 0 658.8KOT 28541 2014-06-05 00:00:00 2014-06-05 BK 0 0 0 0 QUESTCL QUESTCL 2014-06-05 423.00 0 658.8KOT 28542 2014-06-05 00:00:00 2014-06-05 BK 0 0 0 0 QUESTCL QUESTCL 2014-06-05 423.00 0 658.8KOT 28543 2014-06-05 00:00:00 2014-06-05 BK 0 0 0 0 QUESTCL QUESTCL 2014-05-30 752.00 0 658.8KOT 28068 2024-10-30 00:00:00 2024-10-30 BK 0 0 0 0 QUESTCL QUESTCL 2014-05-30 752.00 0 658.8KOT 28069 2024-10-30 00:00:00 2024-10-30 BK 0 0 0 0 QUESTCL QUESTCL 2014-05-30 752.00 0 658.8KOT 28070 2024-10-30 00:00:00 2024-10-30 BK