TY  - BOOK
AU  - Tull,Donald S.
TI  - Marketing research
SN  - 0024219320 (hardcover)
PY  - 1993///
CY  - [S.l.]
PB  - Prentice Hall
N2  - Introductory text in marketing research. Concerned with the doing of good decisional research, specifically good marketing research. DLC: Marketing research
UR  - http://www.amazon.com/exec/obidos/ASIN/0024219320/chopaconline-20
ER  -