Tull, Donald S. creator text xxu S.l.] Prentice Hall 1993 6 Sub ed. monographic eng

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863 p. ; 24 cm. Introductory text in marketing research. Concerned with the doing of good decisional research, specifically good marketing research. DLC: Marketing research. Donald S. Tull. 0024219320 (hardcover) 9780024219329 (hardcover) http://www.amazon.com/exec/obidos/ASIN/0024219320/chopaconline-20 http://www.amazon.com/exec/obidos/ASIN/0024219320/chopaconline-20 140930 20140930181549.0 ASIN0024219320